2.26.2013

Label Lust: Heidi Merrick

Heidi Merrick Spring 2013

Heidi Merrick clothing embraces the quintessential Southern California lifestyle infused with a flavor of fashion.  As the daughter of legendary surfboard shaper, Al Merrick, surf culture and a love of the ocean are incorporated into all Heidi's designs. For Spring 2013, visions such as tangled seaweed on the beach transform into stunning silk printed pieces and colors of the water are turned into unique hand dyed jackets.

Heidi Merrick Spring 2013

As someone who worked at a surf shop in high school and is now engulfed in the world of fashion, Heidi Merrick is one of the lines I identify with most. Merrick's pieces transition from casual afternoon drinks in Venice Beach to the more buttoned up streets of San Francisco with unexpected ease. 


On my list of "needs" are the tri-colored denim La Paz top for my days off, Merrick's classic  Huntington dress and the airy yet sophisticated Ash dress, which looks perfect for work as well as cruising around my home town of Ocean Beach, San Diego. See the entire Heidi Merrick spring 2013 collection here

10 comments:

  1. I love Heidi Merrick's clothes...the printed pants are my favorite!

    Alyssa
    The Glossy Life

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  2. love this! especially that first selection! xo, Alma
    http://www.soulofashopper.com

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  3. I love Heidi Merrick, and this line is gorgeous – so perfectly surf meets fashion.

    Sea and Swank


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  4. Love her pieces! They remind me so much of California chic.

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  5. This is great line and label. Good find! Love that sorta jumpsuit looking piece.

    Ali of

    www.dressingken.com

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  6. Whyyyyy did you show this to me!?!? I want it all and I'm already going broke! xoxo

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  7. Everyone's talking about HM, which isn't surprising since these pieces are bloody amazing. xo

    laviedetaylor.blogspot.com

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  8. I am a big fan, I have one of her shirts and I love it!
    Simona
    www.lakenmoon.blogspot.com

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  9. Ahhh I love every single piece in this collection!!

    Amberly
    www.asliceofglam.com

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Thanks so much for your comments! I always enjoy reading them and look forward to visiting your blogs as well:)
xo,
Chelsea